On
February 8, 2014, at 4:40 a.m., Manila time, exactly three months after
Typhoon Haiyan hit the Philippines, the country launched a global
campaign expressing its gratitude to the world, having received an
outpouring of support following the devastating effects of the typhoon.
Triggered by an overwhelming sense of
appreciation, which has been strongly expressed in social media—for
example, #PHthankyou, this groundswell of gratitude is captured in a
Thank You campaign created by Filipinos from all over the world.
Depicting different ways of expressing their heartfelt appreciation,
various messages and images in social media showed the world that
foreign support and encouragement has made, and continues to make, all
the difference in the country’s ongoing rehabilitation and rebuilding
efforts.
Hoping to ensure gratitude is received
by everyone, the Philippine Department of Tourism has crafted a thank
you message displayed through print ads and billboards in iconic places
across the world, specifically:
- Times Square, New York, U.S.
- Piccadilly Circus, London, U.K.
- Potsdamer Platz cor. Leipziger Platz, Berlin, Germany
- Lafayette Mogador, Paris, France
- Shibuya Crossing, Tokyo, Japan
- ION Orchard, Singapore
- Yonge-Dundas Square, Toronto, Canada
- Darlinghurst, Sydney, Australia
- Paiknam Building, Jung-gu, Seoul, Korea
- Piccadilly Circus, London, U.K.
- Potsdamer Platz cor. Leipziger Platz, Berlin, Germany
- Lafayette Mogador, Paris, France
- Shibuya Crossing, Tokyo, Japan
- ION Orchard, Singapore
- Yonge-Dundas Square, Toronto, Canada
- Darlinghurst, Sydney, Australia
- Paiknam Building, Jung-gu, Seoul, Korea
All the people across the globe who have
expressed sympathies and who have extended support, financial or
otherwise, are invited to witness this message of appreciation from the
Philippines and help share the country’s profound gratitude to the rest
of the world. Using the hashtag #PHthankyou, people around the world can
continue to share their support and appreciation.
